Bustle & Jack in the Box: House of Crunch

What’s the big idea?
Bustle Digital Group tasked me with naming and creating an identity for a new, cobranded experience with Jack in the Box. House of Crunch, an extra-sensory event to support Jack’s uber-crunchy new chicken tenders required a supporting splash page and unique name and demanded an effective story to be told.

Okay, but did it work?
The event was a resounding success, with a full week of excited attendees. As you’ll see by the landing page creative below, the event’s micro-brand looked and felt just plain fun.