Getty Images: 25th Anniversary Website

What’s the big idea?
Getty Images just celebrated its 25th anniversary, and to celebrate the milestone, we set out to create a visual journey through our history. Be sure to check out the live site for the full experience: https://www.gettyimages.com/25

Okay, but did it work?
I worked with our creative directors to lead the charge on writing the copy for this page and mapping out the layout. Because this was such a big occasion, it required dozens of rounds of feedback throughout the organization, getting signoff from our world-leading art directors, our global archival team, and the entire executive organization at Getty Images. And with visuals like the ones we used on the page, it’s easy to get immersed in the timeline.