iStock Sales & Promotions 

What’s the big idea?
iStock, a budget-friendly stock image brand owned by Getty Images, tasked me with creating a Youtube ad series highlighting different benefits and products. They also asked me to refresh the creative strategy for their quarterly sale starting in Q3 2019, including banner ads, promo emails, social spots, and even direct mail. VIDEO PASSWORD: youtube
Okay, but did it work?
The Youtube video campaign showed strong clickthrough performance, along with a noted increase in revenue linked to the awareness promoted by the ads. The new quarterly sale creative led to a strong increase in YOY revenue. Also, who doesn’t love a good deep-sea image?