What’s the big idea?
Just a quick snapshot of what I can do for product/service announcements. This one was a multi-slide Instagram story announcing McDonald’s new delivery options with Uber Eats

Okay, but did it work?
This project balanced two challenging things: 1.)A clear, direct benefit (you know, a “why should I care?” factor) and 2.)A strong sense of context with a pun-friendly social voice.