Dew Well: Brand Development and eCommerce

What’s the big idea?
Dew Well, a new brand of vitamin supplement patches, tasked me with developing the entire brand identity—from name to checkout page.

Okay, but did it work?
Taking a brand from “hey, wouldn’t this be a cool product to sell?” to successful launch is a particularly fun feather in my cap. Verifying trademark availability for the name Dew Well, creating identity and brand voice guidelines, and ultimately writing copy for all of the ecommerce pages yielded successful sales in only the first month live. Pictured below are a series of product shots and screen grabs from the website and product pages.