Drop.com: The ENTHUSIAST’s EComm Site

The challenge
How often do you think about your computer keyboard? Drop—a subsidiary of Corsair—is a website devoted to those who want to nerd out over the hobby of Mechanical Keyboard building and high-end headphones. As the main writer for Drop’s product and commerce experience, I helped craft weekly product pages that A.)entice people to love the products while B.)speaking the language of a Mech Keys and audiophile enthusiast. Partnering with vendors, designers, and marketing leaders, I’ve helped to refine the voice and strategy of the brand through site UX copy, marketing campaigns, email merchandising, and more. Below are just a few examples I’m proud of.

A product page for an adorably anachronistic artisan keycap

Earphones that sound, feel, and look high-end

A deskmat fit for Christopher Robin

An e-commerce email that really landed

My role at drop

• Web UX content writing

• Marketing and copywrting

• Weekly campaign strategy

• Intense product research

• Copyediting and proofreading